Steve Jobs, is an icon who achieved worldwide recognition due to his focus on design which is visible in Apple’s brand identity and the company’s high level of sophistication in its product portfolio. On one occasion he quoted “Design is not just what it looks like and feels. Design is how it works”.
To state, design is reflected in everything we do in our daily life is not new. Objects, scenarios, interactions are all included in this idea, although it is normally associated with aesthetic appearance.