Customer Experience

Jim Shields joins Wavetec blogs as Industry Contributor

By Tobias Bessone on March, 25 2016

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Tobias Bessone

Deputy CEO Wavetec
Is a renowned industry professional in the customer experience solutions industry. He has an obsessive passion for customer facing technologies that help corporations improve their service areas & customer experiences. He consults to some of the world’s largest brands on their customer experience strategy and journey; his focus areas are New Product Development and Customer Journey Design.


We proudly welcome Jim Shields as an Industry Contributor to our Blog. With vast experience working with entities in the retail sector, Jim has gained a comprehensive understanding of the complexities of the retail sector and how it works.

 Jim is A Retail Consultant and runs his own company “Business & Market Development Ltd.”

Jim’s Background

  • Following postgraduate studies in Marketing & Production Management, Jim spent his first seven years working in the marketing team of a major Department Store and Fashion chain. He
  • After that, he moved to a leading international Marketing Consultancy and helped set up its Scottish office.
  • Later on, Jim moved back into retailing as Marketing Director for a national Pharmaceutical Manufacturer, Wholesaler, and Retailer. There he was responsible for strategy & marketing, brand research & development, store design and refits, and space and merchandise planning. He repositioned the business to focus on retailing and turned losses into strong profitability, ultimately growing the business to over £50m.
  • Jim enjoyed observing people's shopping and how this impacted store design and performance, thus he switched to the retail supply side joining the store fixtures’ design & manufacturer, The Sloane Group.
  • He conducted research and created strategies & concepts for clients such as Asda, Comet, DSGI, Hasbro, Littlewoods/Index, NatWest Bank, Orange, Sainsbury, and Tesco; and as a director, he helped to transform the company’s profitability through the application of Value Creation, 80/20 and lean techniques.
  • The big break came in 2005 when Jim set up his own company
Business & Market Development Ltd.
  • Jim provides support from the strategic to the tactical level; from fundamental business reviews, through the creation of new marketing and business development platforms, to producing new sales presentations, brochures, and websites for clients that range in size from £2m to £100m turnovers.
  • He has valuable experience in helping companies in the store equipment and shop-fitting industry to win contracts and develop relationships with top retailers. 

Jim will be sharing his insights and observations of the retail industry, how it is evolving, and what practices lead to higher profitability in the industry. Stay Tuned.


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