Telecom operators are in a full-blown battle to gain market share, while facing rapidly declining margins. At the same time, customers in developing markets are warming up to technology; alternate channels, including Self-Service Kiosks, are making headway across all socioeconomic levels.
What was once a question of ‘Where should we open our next service center?’, has today turned in to ‘Where should we place our next self-service kiosk?’. Armed with a number of customer facilitation options - dispensing SIMs, accepting payments, performing a KYC – these digital service points are growing in popularity.
Based on data from kiosks, Wavetec set out to track the most popular locations for SIM card dispensing. And here’s what we found:
- 43% of all SIMs were dispensed at supermarkets and large grocery stores
- 24 % in Corporate Buildings
- 15 % in Shopping Malls
- 18 % across other locations such as hospitals, petrol stations, street booths.
We also found that Shopping Malls and Supermarkets are the most popular for new SIM issuances; with the substantial majority of the SIMs issued in these locations being for new connections, versus replacements.
We hope these insights make it easier for you to decide where to place your next SIM dispensing kiosk. Drop us a line at firstname.lastname@example.org so we can put you in touch with one of our Specialists to learn about these and other developing trends.