The ongoing Covid-19 pandemic has truly transformed how businesses now operate, not only due to limits on occupancy but also due to the need for greater social distancing. As businesses rush to adapt to this new way of life, the demand for virtual queuing solutions has seen an exponential rise. Organizations of all sizes are now seeking ways to redefine the consumer journey of their customers, while also ensuring their safety, at an unprecedented speed.
The Global retail E-commerce Market is set to cross 4.2 Trillion Dollars in 2020 and will continue to steadily grow over the next few years due to various factors such as simpler user interface to help ease the customer’s journey, large variety of products, more convenience, saving transportation expenses, higher discounts, etc. To further add to its advantages, online shopping allows consumers to practice social distancing and help avoid the spread of the Coronavirus (COVID-19).
In a world where we are suddenly in the throws of all being more than a little aware of the germs surrounding us, handling cash, both banknotes and coins can be a dilemma. Digital-payment solutions are, especially in the current climate, becoming the most preferred mode of conducting business to minimize the risk of handling cash.
One of the things that comes up early in our engagement with businesses deploying self-service kiosks is the requirement to ensure that their customers can complete transactions quickly. This is natural because often one of the primary rationales for self-service initiatives really is the ambition to provide customers the ability to rapidly carry out transactions, without requiring intervention from customer support representatives.
What is often less intuitive, however, is that there is a deeper aspect to optimising the user journey; interface latency. This can often be a more important determinant to the customer journey funnel when using kiosks.
In a world where customer experience trumps all, banks have had to evolve their customer experience to keep pace with ever evolving demands. Pakistan, a largely cash economy, recorded an immense volume of manual transactions in 2018; 75.9 million cash deposits at the counter, a staggering 45.8%, out of total bank counter transactions. This translated in to a lot of customers at branches, with access to services only during limited branch operating hours. There was a clear need for service evolution. One key strategy for this evolution is the adoption of digital tools. In a market where digital banking is still in a relatively infantile stage, banks require a smart onboarding strategy to ease customers into new features.