The advent of the digital customer - mobile, connected, and informed - has transformed how the physical outlet needs to present its products and services, and raised expectations on service.
Before the advent of the Internet, the main part of the customer’s purchase decision process was carried out in-store, resulting in a tried and tested store layout, communication principles and customer flow in retail stores.
Online shopping has raised the expectations for speed, ease, choice, relevancy and personalization. Today’s shoppers are more demanding - connected, impatient, in control – and expect more.
Shoppers are bringing physical and digital retail formats together.
They want the advantages of physical stores, such as face-to-face interaction with store personnel, products available for trying on or trying out, and the social experience of shopping as an event.
Wavetec’s free standing signage solution – Donatello Vertica is an all-in-one 40” display with a slim design for a multitude of indoor and semi-outdoor environments.
Designed to deliver amazing front screen performance, Donatello Vertica is apt for diverse applications and can help businesses run targeted campaigns effectively in locations with high customer footfall. Scroll down to see how this incredible customer facing device can help you drive customer engagement.