One of the things that comes up early in our engagement with businesses deploying self-service kiosks is the requirement to ensure that their customers can complete transactions quickly. This is natural because often one of the primary rationales for self-service initiatives really is the ambition to provide customers the ability to rapidly carry out transactions, without requiring intervention from customer support representatives.
What is often less intuitive, however, is that there is a deeper aspect to optimising the user journey; interface latency. This can often be a more important determinant to the customer journey funnel when using kiosks.
In a world where customer experience trumps all, banks have had to evolve their customer experience to keep pace with ever evolving demands. Pakistan, a largely cash economy, recorded an immense volume of manual transactions in 2018; 75.9 million cash deposits at the counter, a staggering 45.8%, out of total bank counter transactions. This translated in to a lot of customers at branches, with access to services only during limited branch operating hours. There was a clear need for service evolution. One key strategy for this evolution is the adoption of digital tools. In a market where digital banking is still in a relatively infantile stage, banks require a smart onboarding strategy to ease customers into new features.
The world we live in today is changing at a hectic pace. Whether you’re travelling for leisure or business, I’m sure most of us can agree that travel is just as much about the journey as the destination itself. And one of the most important factors in this journey, is your experience in getting connected once you land. A hassle-free channel to purchase SIM cards in airports has become a crucial element to make sure your trip starts off on a good note.
Telecom operators are in a full-blown battle to gain market share, while facing rapidly declining margins. At the same time, customers in developing markets are warming up to technology; alternate channels, including Self-Service Kiosks, are making headway across all socioeconomic levels.
Wavetec’s fully integrated telecom self-service solutions allow telcos to rapidly deploy systems that are able to fully automate customer service. Analyzing data from a cross-section of our deployments shows why our instant sim issuance kiosks are such a rapidly growing product line.